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How much does it cost to feel lucky?, Around $110 million.
mipadi
post Aug 6 2009, 08:04 AM
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From Valleywag:

QUOTE
Google cofounder Sergey Brin told public radio's Marketplace that around one percent of all Google searches go through the "I'm Feeling Lucky" button. Because the button takes users directly to the top search result, Google doesn't get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue, according to Rapt's Tom Chavez. So why does Google keep such a costly button around?

"It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google exec Marissa Mayer explained, or at least tried to.


And that was 2 years ago, in 2007.
 
Nickfury
post Aug 6 2009, 08:07 AM
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i agree with the comment by the google exec. it does remind u that there are real people working at google, and its not all about makin money. though 110 million two years ago is a lot.. im sure that value is more than triple.
 
Mikeplyts
post Aug 6 2009, 01:23 PM
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I'm feeling lucky.
 
libertie
post Aug 6 2009, 02:03 PM
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That's crazy, I never knew that. I know plenty of people who use the button, but I think I've appreciated it far too little. :P
 

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