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Reebok ditches 50 cent ad, !!!!!!!!!!!!!!
*nightmare4taki*
post May 19 2005, 10:46 PM
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Reebok ditches 50 Cent ad
18/05/2005 13:51 - (SA)


QUOTE
Britain's advertising watchdog on Wednesday criticised a Reebok TV commercial featuring rapper 50 Cent, saying it appeared to glorify his violent background.

The sportswear label ad shows 50 Cent saying he was "gunned down" and counting from one to nine - the number of times he was shot. He is later shown laughing and staring at the camera after a voice-over asks: "Who do you plan to massacre next?"

The Advertising Standards Authority (ASA) said the commercial breached industry guidelines. The ad was pulled from screens last month following complaints from viewers.

"We believed it appeared to condone his violent background," the ASA said.

"As 50 Cent is a well known 'gangster-style' rapper whose music is closely associated with crime and violence, we believed the advertisements endorsed his type of lifestyle and disregarded the unsavoury and perilous aspects of it."

Reebok UK said the "I Am What I Am" campaign, created by NMI Media, was cleared by the Broadcast Advertising Clearance Centre, a body that vets commercials before they are shown.

Reebok said the campaign did not condone violence or cruelty, adding the question: "Who do you plan to massacre next?" referred to the rapper's new album, The Massacre.

But the company said it respected the decision of the ASA and had stopped broadcasting the 50 Cent ad on April 8 because "a small number of the general public misinterpreted it and found it offensive".

Some of the complaints by viewers were made to the ASA, triggering its adjudication process, which continued even though the advert was no longer being shown.





Reebok was forced to ditch the 50 cent commercial becuase of several complaints including one from Bill Oriely himself. I really don't care about the ad being banned , but I do hate when people complain about harmless things that have no effect on everyday life. For Instance someone got the Washington Bullets to change their name to the Wizards because they said it promoted violence. What kind of sh*t is that.
 
*basick*
post May 19 2005, 10:55 PM
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QUOTE(nightmare4taki @ May 19 2005, 7:46 PM)
I really don't care about the ad being banned , but I do hate when people complain about harmless things that have no effect on everyday life.
*
real talk

...

how is pepsi going to drop ludacris but then two years later sign p. diddy? stubborn.gif
 
*nightmare4taki*
post May 19 2005, 11:01 PM
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You know what you do have a point there. I never recognized that now until you bought that up. I guess they feel as though P. Diddy has changed his life around and left the Thug-mentality behind him. Still doens't make sense if you ask me.
 
fameONE
post May 19 2005, 11:05 PM
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^_^
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f**k a Bill O-Reilly!
 
*nightmare4taki*
post May 19 2005, 11:11 PM
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^ AMEN to that. I dont mind him detesting something that is morally wrong, but he just bickers about HIP HOP. Its clear that this guy is a racist.
 
ItzOnlySydney
post May 20 2005, 12:58 AM
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haha! sucks for 50,huh?
 
miss barnes
post May 20 2005, 10:44 AM
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thats stupid...oh well, 50 has other outlets to make money from
 
angel-roh
post May 21 2005, 01:55 AM
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i'm susan
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^ lol that's true. He has other outlets to make money from so he wouldnt be crying because reebok ditched 50 cent.

Anyways... I think I would ditch 50 too if that would happend.. or maybe not. I mean these days there is a lot of crime. wait what am i talking about? Well I guess they just didnt want a symbol for the reebok to be all-like gunshooting so they ditched 50 cent. they dont want to make their company look bad. so yeah... i guess that's what i would do too... heh.
 
heyyfrankie
post May 21 2005, 11:25 AM
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This bitch better work!
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QUOTE(miss barnes @ May 20 2005, 10:44 AM)
thats stupid...oh well, 50 has other outlets to make money from
*

exactly. even without this commercial, i am PRETTY sure that he will still be able to pay the bills. wink.gif
 
Le_Jay
post May 22 2005, 08:30 AM
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Anyone that sings about a Candy Shop should be shot more than 9 times. Fatally.
 
vampireduster
post May 22 2005, 11:21 AM
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Grrrrrrr
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QUOTE(nightmare4taki @ May 19 2005, 9:46 PM)
Reebok ditches 50 Cent ad
18/05/2005 13:51  - (SA) 




Reebok was forced to ditch the 50 cent commercial becuase of several complaints including one from Bill Oriely himself.  I really don't care about the ad being banned , but I do hate when people complain about harmless things that have no effect on everyday life. For Instance someone got the Washington Bullets to change their name to the Wizards because they said it promoted violence. What kind of sh*t is that.
*



Bill Oriely sucks in my opinion. Thats all i got to say
 

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