Michael Schumacher World Champion Tower, architecture |
 Oct 8 2008, 12:07 PM
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 I'm Jc  Group: Mentor Posts: 13,619 Joined: Jul 2006 Member No: 437,556  |
 QUOTE LAVA (Laboratory for Visionary Architecture) unveiled the design of the Michael Schumacher World Champion Tower in Dubai, the first project of a series of branded towers, a new concept by PNYG:COMPANY, a company focused on branding. I´ve heard about branded towers such at the Porsche Towers by OMA, but it´s the first time i hear about a building branded after a Formula 1 champion. According to the architects, the design of the 59 storey luxury tower is abstracted from the geometric laws of snowflakes and Formula 1 aerodynamics, in order to obtain an effficient/minimal structure, maximum views and optimal light and air distribution. Since the tower wides on the base, which emerges from the water, the lower level has been reinterpreted as a series of wharf apartments, terraced similar to a cruise ship deck. The Tower Ground Breaking will be at the beginning of 2009, with a completion date around June 2011.  uhhh, i think that the name of it is stupid. regardless, that's crazy looking. |
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Oct 8 2008, 12:36 PM
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I'm Jc Group: Mentor Posts: 13,619 Joined: Jul 2006 Member No: 437,556 |
yes, i'm not a fan of branding architecture.
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Posts in this topic
brooklyneast05 Michael Schumacher World Champion Tower Oct 8 2008, 12:07 PM
DoubleJ Do you know who Michael is? Oct 8 2008, 12:27 PM
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