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First it was Converse, Now it's Levis.
hi-C
post Aug 27 2008, 03:23 PM
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You know how Converse is doing the multi-musician collabs for their 100 year anniversay? Levis, the jean company is doing the same thing. Right now they only have songs by a few artists (Estelle, Wale, and Nikka Costa, all of whom I love, btw), but there are a bunch of blank silhouette so some more musical goodness is to follow.

What do you think of these marketing campaigns? Which one do you think is better?
 
 
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mipadi
post Sep 10 2008, 04:02 PM
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I don't really believe that "art" and marketing should be so closely intertwined. I feel that it somehow cheapens art and the creative process.
 

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