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First it was Converse, Now it's Levis.
hi-C
post Aug 27 2008, 03:23 PM
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You know how Converse is doing the multi-musician collabs for their 100 year anniversay? Levis, the jean company is doing the same thing. Right now they only have songs by a few artists (Estelle, Wale, and Nikka Costa, all of whom I love, btw), but there are a bunch of blank silhouette so some more musical goodness is to follow.

What do you think of these marketing campaigns? Which one do you think is better?
 
 
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hi-C
post Sep 6 2008, 11:21 AM
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They gave Perez Hilton his own feature on the Levi's thing.
 
technicolour
post Sep 6 2008, 01:06 PM
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QUOTE(hi-C @ Sep 6 2008, 11:21 AM) *
They gave Perez Hilton his own feature on the Levi's thing.


Lame.

I love what converse did/is doing. I think it's really creative marketing and what not.

Levi's, eh. I still like their commercials where someone is putting on a pair of pants and as they're doing so, the city pops up behind them. Those are good commercials.
 

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