Barbie loves MAC |
Barbie loves MAC |
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#1
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![]() in a matter of time ![]() ![]() ![]() ![]() ![]() ![]() ![]() Group: Staff Alumni Posts: 7,151 Joined: Aug 2005 Member No: 191,357 ![]() |
Sorry, does makeup fit into Girls' Locker or Fashion? You can move this accordingly. =)
Anyway. I've been reading up on this for the past few weeks on various blogs, and I have to say, it looks really great. The ads look great, if not a little airbrushed (but come on, now, this is Barbie we're talkin' about). Oh, and it's the first line of MAC makeup to have its own separate website: http://www.barbielovesmac.com ![]() ![]() ![]() Thoughts? |
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#2
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![]() in a matter of time ![]() ![]() ![]() ![]() ![]() ![]() ![]() Group: Staff Alumni Posts: 7,151 Joined: Aug 2005 Member No: 191,357 ![]() |
I'm sure that MAC marketed the Barbie collaboration towards their current target market. That being, women in their 20s and 30s. I actually like the idea, and although Barbie does have a reputation for having negative influences on self-image, no one can disagree that she is a fashion icon (do you know any other dolls with designer duds?), and her own brand of makeup is definitely appropriate. I really don't see preteens using this product at all.
Also, if they were marketing this towards younger girls, they would keep their signature Barbie look - same logo, maybe with the same Barbie. However, the packaging is more sleek and there's even a newer, more mature image used for the products. The ad campaign does make the girls out to be very made-up, but they definitely captured the essence of Barbie. And, you know, wearing a certain brand of makeup doesn't make you a slut. How you act makes you a slut. |
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