First it was Converse, Now it's Levis. |
 Aug 27 2008, 03:23 PM
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#1
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 Amberific.  Group: Staff Alumni Posts: 12,913 Joined: Jul 2004 Member No: 29,772  |
You know how Converse is doing the multi-musician collabs for their 100 year anniversay? Levis, the jean company is doing the same thing. Right now they only have songs by a few artists (Estelle, Wale, and Nikka Costa, all of whom I love, btw), but there are a bunch of blank silhouette so some more musical goodness is to follow.
What do you think of these marketing campaigns? Which one do you think is better? |
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Aug 27 2008, 04:16 PM
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#2
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 That's what she said. Group: Staff Alumni Posts: 3,559 Joined: Apr 2005 Member No: 130,200 |
I have no problem with these kind of things because the brands are actually very good and there's nothing wrong with musicians wanting to promote themselves. I wasn't aware that Levis was doing one so I guess I'll have to go with Converse?
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Sep 6 2008, 11:21 AM
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#3
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Amberific. Group: Staff Alumni Posts: 12,913 Joined: Jul 2004 Member No: 29,772 |
They gave Perez Hilton his own feature on the Levi's thing.
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Sep 6 2008, 11:22 AM
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#4
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 Senior Member Group: Member Posts: 1,011 Joined: Jun 2007 Member No: 533,410 |
^ (i hate Perez Hilton)
I like it . I like what converse did better though . |
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Sep 6 2008, 01:06 PM
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#5
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 show me a garden thats bursting to life Group: Staff Alumni Posts: 12,303 Joined: Mar 2005 Member No: 115,987 |
QUOTE(hi-C @ Sep 6 2008, 11:21 AM)  They gave Perez Hilton his own feature on the Levi's thing. Lame. I love what converse did/is doing. I think it's really creative marketing and what not. Levi's, eh. I still like their commercials where someone is putting on a pair of pants and as they're doing so, the city pops up behind them. Those are good commercials. |
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Sep 6 2008, 01:35 PM
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#6
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Amberific. Group: Staff Alumni Posts: 12,913 Joined: Jul 2004 Member No: 29,772 |
Perez's playlist isn't bad. And it's 10 songs I didn't have before so, psh.
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Sep 10 2008, 04:02 PM
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#7
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 Senior Member Group: Administrator Posts: 2,648 Joined: Apr 2008 Member No: 639,265 |
I don't really believe that "art" and marketing should be so closely intertwined. I feel that it somehow cheapens art and the creative process.
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