Sony PSP graffiti marketing campaign? |
| *kryogenix* |
 Dec 3 2005, 06:49 PM
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#1
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http://www.mobilemag.com/content/100/345/C5442/
http://www.eurogamer.net/article.php?article_id=61982 http://www.woostercollective.com/2005/11/caught-in-act.html   These having been popping up all over the US, from east to west coast. Funny how the art style is so similar. It's believed that Sony is paying artists to spray walls with images. This guy was caught in the act:  It seems like he's copying the image from a paper that Sony might have sent him. Here is the community response to some of these images:  
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Dec 3 2005, 10:56 PM
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#2
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 durian  Group: Staff Alumni Posts: 13,124 Joined: Feb 2004 Member No: 3,860 |
Wow... That's messed up that they would vadalize buildings just to get advertise. They're worse than gangs who vandalize. Haha, it says Fony. :P
I wonder how much was in the check that the artists got?  But I love the Sony PSP.. :/ |
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Dec 4 2005, 01:41 AM
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#3
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 Wow, i dont know whats going on... Group: Member Posts: 1,439 Joined: Apr 2004 Member No: 10,977 |
Aww. Those drawings are nice too.
And yes, I too love the psp. |
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Dec 6 2005, 12:24 AM
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#4
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 L!ckitySplit Group: Member Posts: 4,325 Joined: Apr 2005 Member No: 129,329 |
sony that was gay. you didnt need to do that.
psp is still pretty damn nice though  i have one and i love it
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Dec 6 2005, 12:32 AM
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#5
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 白人看不懂 !!!! Group: Member Posts: 3,838 Joined: Aug 2004 Member No: 40,824 |
Sony tried a bit too hard, ey?
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Dec 6 2005, 12:38 AM
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#6
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 You'll find me in your dreams. Group: Official Member Posts: 8,536 Joined: Mar 2005 Member No: 114,010 |
"And so sony will have to revert to it's former urban advertising tactic of scraping 'For a good time play Luminesce on the PSP' onto bathroom stalls."
Something like that. Cute chibi people though. |
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Dec 7 2005, 07:33 PM
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#7
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 cB Assassin Group: Official Member Posts: 10,147 Joined: Mar 2004 Member No: 7,672 |
I've actually seen a couple of those in New York around the Soho area.
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| *mipadi* |
Dec 7 2005, 07:40 PM
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#8
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It's not vandalism--Sony not only asked permission from the building's owners, but they paid them money to advertise.
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| *kryogenix* |
Dec 7 2005, 07:52 PM
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#9
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QUOTE(mipadi @ Dec 7 2005, 7:40 PM) It's not vandalism--Sony not only asked permission from the building's owners, but they paid them money to advertise.  Where'd you read this? This quote says otherwise. QUOTE "I called the city today to have the stencils on the back of Juan's Market painted over. For some strange reason, I'd rather see my friendly local gang lay claim to that wall then have it given over to some crappy corporation and its urban marketing campaign." And if Sony dd ask permission and pay, wouldn't Sony admit to it? Every report I read said the Sony said they weren't responsible. |
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| *mipadi* |
Dec 7 2005, 08:08 PM
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#10
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I read it on somewhere within the last day or so. I thought it was on Slashdot, but I haven't found the article yet. I'll have to look around.
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Dec 9 2005, 12:48 AM
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#11
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 Cockadoodledoo Mother Fcuka!!! Group: Member Posts: 1,438 Joined: Nov 2005 Member No: 296,088 |
props to sony on such a cretive marketing scheme.
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| *kryogenix* |
Dec 30 2005, 05:33 PM
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#12
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So anyway, now Sony admits to the ads. And now they're being sued over it.
Article Is it just me, or has Sony's advertising become weirder and weirder? The PSP nut/carpet ads are just stupid. |
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Dec 30 2005, 06:50 PM
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#13
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Senior Member Group: Member Posts: 79 Joined: Jun 2005 Member No: 152,619 |
If you want something to sell, you have to step to more creative ideas. Hence, the urban graffiti and their new commercials.
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| *kryogenix* |
Dec 30 2005, 07:34 PM
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#14
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QUOTE(Gearbox @ Dec 30 2005, 6:50 PM) If you want something to sell, you have to step to more creative ideas. Hence, the urban graffiti and their new commercials. Yeah, but these are actually counterproductive. Getting sued and being resented by graffiti artists is not the way to go. People who don't know about the PSP will be like WTF when a squirrel says "IT'S LIKE A NUT!" or when the dust balls say "IT'S LIKE A CARPET!" Nice job on the stereotypes too! Also, have you seen the commercial where the people pass around the PSP? How does that make you want to play the PSP? The guy chucks it off a mountain, basketball player catches it, plays it for five seconds, then chucks it. It's as if it couldn't entertain them for more than a few seconds. The 360 commercials are more creative anyway. The waterballoon one and the shooting one that was banned were pretty good. |
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| *mipadi* |
Dec 30 2005, 07:37 PM
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#15
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QUOTE(kryogenix @ Dec 30 2005, 7:34 PM) Also, have you seen the commercial where the people pass around the PSP? How does that make you want to play the PSP? The guy chucks it off a mountain, basketball player catches it, plays it for five seconds, then chucks it. It's as if it couldn't entertain them for more than a few seconds. I think it's implying that you'll want to share it with everyone. |
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| *kryogenix* |
Dec 30 2005, 08:14 PM
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#16
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QUOTE(mipadi @ Dec 30 2005, 7:37 PM) I think it's implying that you'll want to share it with everyone. Probably, but it can be misinterpreted pretty easily. That commercial isn't as bad as the hand drawn ones though. They are absolutely terrible. |
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| *Libertie* |
Dec 31 2005, 02:35 PM
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#17
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QUOTE(mipadi @ Dec 30 2005, 6:37 PM) I think it's implying that you'll want to share it with everyone. Like that car commercial where everyone's passing over the keys. I don't mind Sony's ads so much in comparison to the local commercials.. But maybe that's just Okieland. |
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Jan 1 2006, 03:46 PM
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#18
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 IMPOSTA! Group: Member Posts: 121 Joined: Jan 2006 Member No: 339,764 |
Graffiti is beautiful. Hats off to Sony.
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| *nightmare4taki* |
Jan 1 2006, 06:49 PM
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#19
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Wow that art looks nice. Props to Sony, now I want a PSP.
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| *kryogenix* |
Jan 1 2006, 08:06 PM
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#20
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Funny. Because corporate graffiti is a paradox.
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Jan 1 2006, 08:16 PM
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#21
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 What? Group: Member Posts: 709 Joined: Jan 2005 Member No: 92,823 |
The sony commercials with the two squirrels kind of scared me a little bit...
Personally, I love the community's response...quite...funny. So yea, try again sony. |
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Jan 1 2006, 08:24 PM
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#22
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 yeah. i'm kevin. Group: Member Posts: 1,399 Joined: Aug 2004 Member No: 38,782 |
the art is nice
overall its actually quite funny lol |
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Jan 1 2006, 08:30 PM
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#23
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 can't touch this Group: Member Posts: 174 Joined: Dec 2005 Member No: 323,184 |
I like the ads, personally. I think though they could just put up a billboard that they paid for that looks like it's been vandalized. More people would see it, and they wouldn't be sued.
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| *kryogenix* |
Jan 1 2006, 09:04 PM
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#24
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I think none of you read the articles.
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Jan 1 2006, 09:12 PM
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#25
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 Diana =] Group: Member Posts: 1,318 Joined: Jul 2005 Member No: 174,147 |
haha nice drawings.. I haven't played the Song psp yet.
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Jan 1 2006, 11:51 PM
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#26
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 Seoul Rocks! Group: Member Posts: 936 Joined: Jun 2005 Member No: 155,811 |
I like this quote from one of the website,
QUOTE Michelle's not buying Sony's claims it had nothing to do with it, either. "It's quite obviously an advertisement, but when I called Playstation Consumer Services this morning, [the representative] claimed to know nothing about the campaign. I guess there's just some clever youngster out here that just really LOVES the PSP and wants the whole world to know about it..." That "customer rep" most likely does not know the name of there CEO let alone if they threw money out the window to do something like this. People are idiots. Sony would have no need to do something like this, yet out of all those website with those articles, I see no drop of proof that Sony had anything to do with it. So as it stands now, they have no one to pen it on. QUOTE A picture has also appeared on US site Wooster Collective which appears to back up the theory that Sony is responsible. According to the caption the photograph, which was taken in Philadelphia, "shows a dude hired by Sony (or their ad agency). Using a set of prints that the company has sent him, he's copying the images from the campaign onto the wall. Since a picture most likely from a few hundred feed away, these people make me laugh. Not only could those be simple drawling's made off a computer, unless they see a signature or anything on it - they still have no proof. Sony would be risking to much to vandalize property, and I am sure some idiot will try to sue them over it. That's all the world is about now a days... Sony has nothing to do with it, I would put money on it. Plus they are some ugly half a**ed paintings anyway, seeing that wouldnt make me wan't to spend $250.00 on a PSP. |
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| *kryogenix* |
Jan 2 2006, 12:30 AM
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#27
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Hey medic, are you SURE you want to put money on it?
http://www.wired.com/news/culture/0,1284,69741,00.html The other link i posted also says that Sony admitted to it as well. |
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Jan 2 2006, 04:18 AM
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#28
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 Feeel X Group: Member Posts: 2,814 Joined: Jan 2004 Member No: 1,498 |
aww, i'm getting my PSP tommorow! can't wait!! the white one too :P
well, the picture wit the dude copying it off a paper kinda shows sony sent them, besides..they all look pretty much the same, so..must of been from the same source. it's kind of sad how sony has to do that, i mean, they can do so well themselves. honestly, they are very creative though, how..the PSP is like replacing skateboards, etc. there aren't any grafitti like that up here in Canada though, at least i am not aware of. |
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| *kryogenix* |
Jan 2 2006, 10:36 AM
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#29
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QUOTE(faithin_felix @ Jan 2 2006, 4:18 AM) aww, i'm getting my PSP tommorow! can't wait!! the white one too :P well, the picture wit the dude copying it off a paper kinda shows sony sent them, besides..they all look pretty much the same, so..must of been from the same source. it's kind of sad how sony has to do that, i mean, they can do so well themselves. honestly, they are very creative though, how..the PSP is like replacing skateboards, etc. there aren't any grafitti like that up here in Canada though, at least i am not aware of. Yes! I told my friends to hold off buying a PSP so they could get the white one. Is the white one available everywhere, or are you importing it? Supposedly, ugly fingerprints won't show on the white one as much as they show on black one. |
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Jan 2 2006, 04:17 PM
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#30
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Wow, i dont know whats going on... Group: Member Posts: 1,439 Joined: Apr 2004 Member No: 10,977 |
QUOTE(kryogenix @ Jan 1 2006, 9:04 PM) I think none of you read the articles. I agree. |
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| *kryogenix* |
Mar 7 2006, 04:24 PM
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#31
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Sony is at it again. Check out some of their newer ads, which appeared in London.
  
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