Corporate conscience belongs in a company's products not just its
marketing.
Did you know that cosmetics giant *Estee Lauder Inc. claims Evelyn Lauder
to be the creator of the Pink Ribbon in 1992 whereas the first pink
ribbons were already introduced in June 1990?
The first chapter in the history of Pink Ribbon as a symbol for breast
cancer awareness can be found at the Komen Foundation's Race for The Cure,
on the 16th of June 1990. At this race, held in Washington DC, the Komen
Foundation handed out pink visors and pink ribbons randomly to the 8,529
walkers. A year later,in 1991, Komen distributed pink ribbons to every
participant in it's New York City Race For The Cure. As from this year,
the pink ribbon became the symbol for breast cancer awareness.
**"It is not surprising given their commitment to breast cancer marketing,
that the Susan G. Komen Breast Cancer Foundation was the first breast
cancer organisation to latch on to the idea of distributing pink ribbons
to every participant in its 'New York City Race for the Cure'."
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