Izze (pronounced Ih-zee) is the brand name of a line of carbonated juice drinks produced by the Izze Beverage Company. The soda ingredients are a combination of 70% fruit juice and 30% seltzer water. Izze contains no refined sugar, no caffeine, and no artificial ingredients of any kind.
Izze sodas are commonly sold at Starbucks and other coffee shops, health food stores, and grocery stores. Some schools have even included Izze as part of school lunches. Izze has founded the charity program Project Reach.
On September 26, 2006, Izze Beverage Co was purchased by PepsiCo. PepsiCo has announced that it plans to leave Izze as is, only assisting with marketing efforts.
The name Izze was chosen because the creator's daughter is named Isabel and "Izze" is her nickname.
