i thought this was neat. the action is named ‘none of us would like to end up like this... neither would other-than-human animals’ and it was done with four big foam trays, each of them containing a naked activist inside, and covered with a see-through plastic with a ‘human meat’ sticker on it. the idea was to imitate the ‘meat’ trays we can find at the supermarkets and to show that we are also animals, just as other-than-human animals, we neither would like to end up there.
and i like the shadow tree with the pole. its spray painted right? looks like.
the human meat thing is gross yet very innovative. whoever thought of that is genius. im gonna go eat a hotdog now.
slipper
Jun 15 2009, 09:15 PM
i w
Janette
Jun 20 2009, 02:57 AM
Teesa
Jul 9 2009, 11:28 AM
hahaa i loved all of those.
smash
Jul 9 2009, 11:12 PM
lol @ the deodorant ad
Mike
Jul 12 2009, 01:21 PM
"On one wet weekend, people were killed in a road accident due to heavy rain. These bleeding billboards were built to alert drivers during wet days. The billboard bleeds when it pours. It’s pretty terrifying but according to the ad agency, there hasn’t been a fatality since."
Skip to 1:19.
doughnut
Jul 12 2009, 02:09 PM
^woah that thing is so cool. wonder what the mechanism is.
Joanne
Jul 12 2009, 02:20 PM
Oh sweet, so many of these are awesome!! Guerrilla marketing FTW!
The marketing club at my uni went on an agency tour at Rethink Communications (a Vancouver-based advertising agency) and it was totally awesome. Here are some random ones I really liked:
"On one wet weekend, people were killed in a road accident due to heavy rain. These bleeding billboards were built to alert drivers during wet days. The billboard bleeds when it pours. It’s pretty terrifying but according to the ad agency, there hasn’t been a fatality since."