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brooklyneast05


QUOTE
LAVA (Laboratory for Visionary Architecture) unveiled the design of the Michael Schumacher World Champion Tower in Dubai, the first project of a series of branded towers, a new concept by PNYG:COMPANY, a company focused on branding. Iīve heard about branded towers such at the Porsche Towers by OMA, but itīs the first time i hear about a building branded after a Formula 1 champion.

According to the architects, the design of the 59 storey luxury tower is abstracted from the geometric laws of snowflakes and Formula 1 aerodynamics, in order to obtain an effficient/minimal structure, maximum views and optimal light and air distribution.

Since the tower wides on the base, which emerges from the water, the lower level has been reinterpreted as a series of wharf apartments, terraced similar to a cruise ship deck.

The Tower Ground Breaking will be at the beginning of 2009, with a completion date around June 2011.
















uhhh, i think that the name of it is stupid. regardless, that's crazy looking.
DoubleJ
Do you know who Michael is?
brooklyneast05
yes, i'm not a fan of branding architecture.

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