Caribou Coffee was sold to an Atlanta based company but their main headquarters is based in Minneapolis, Minnesota. Caribou serves gourmet coffees, premium loose-leaf teas, blended coffee/espresso drinks, and bakery goods. They also market the Caribou brand with clothing and accessories available at most stores. They also licenses third parties to use the Caribou Coffee brand on food and merchandise. Caribou serves many specialty espresso drinks such as lattes, cappuccinos, and mochas. They also offer “Coolers” (Blended coffee with flavors such as vanilla, Carmel, chocolate, Mint and Espresso) and several non coffee smoothies (strawberry banana, wild berry, pomegranate mango, and passion fruit green tea). In mid 2005 Caribou started marketing “Bou Gourmet,” which consisted of bakery items including bagels, muffins, scones, cookies and cinnamon rolls along with several sandwich choices. They also have a selection of signature Caribou coffee-based beverages called "Wild Drinks." These including the Caramel High Rise, Turtle Mocha, Mint Condition, Hot Apple Blast, Campfire Mocha and Lite White Berry.

Caribou Coffee partnered up with General Mills to release granola bars that have real coffee in them and come in four flavors: Vanilla Latte, Chocolate Mocha, Caramel High Rise, and Mint Condition

The largest beverage company in the world, Coca-Cola, is said to be soon coming out with a new iced coffee beverage which is made with Caribou Coffee.