http://www.mobilemag.com/content/100/345/C5442/
http://www.eurogamer.net/article.php?article_id=61982
http://www.woostercollective.com/2005/11/caught-in-act.html




These having been popping up all over the US, from east to west coast. Funny how the art style is so similar. It's believed that Sony is paying artists to spray walls with images. This guy was caught in the act:



It seems like he's copying the image from a paper that Sony might have sent him.

Here is the community response to some of these images:

Wow... That's messed up that they would vadalize buildings just to get advertise. They're worse than gangs who vandalize. Haha, it says Fony. :P

I wonder how much was in the check that the artists got?

But I love the Sony PSP.. :/

Aww. Those drawings are nice too.

And yes, I too love the psp.

sony that was gay. you didnt need to do that.

psp is still pretty damn nice though i have one and i love it

Sony tried a bit too hard, ey?

"And so sony will have to revert to it's former urban advertising tactic of scraping 'For a good time play Luminesce on the PSP' onto bathroom stalls."
Something like that. Cute chibi people though.

I've actually seen a couple of those in New York around the Soho area.

It's not vandalism--Sony not only asked permission from the building's owners, but they paid them money to advertise.

Where'd you read this?

This quote says otherwise.



And if Sony dd ask permission and pay, wouldn't Sony admit to it? Every report I read said the Sony said they weren't responsible.

I read it on somewhere within the last day or so. I thought it was on Slashdot, but I haven't found the article yet. I'll have to look around.

props to sony on such a cretive marketing scheme.

So anyway, now Sony admits to the ads. And now they're being sued over it.

Article

Is it just me, or has Sony's advertising become weirder and weirder? The PSP nut/carpet ads are just stupid.

If you want something to sell, you have to step to more creative ideas. Hence, the urban graffiti and their new commercials.

Yeah, but these are actually counterproductive. Getting sued and being resented by graffiti artists is not the way to go.

People who don't know about the PSP will be like WTF when a squirrel says "IT'S LIKE A NUT!" or when the dust balls say "IT'S LIKE A CARPET!"

Nice job on the stereotypes too!

Also, have you seen the commercial where the people pass around the PSP? How does that make you want to play the PSP? The guy chucks it off a mountain, basketball player catches it, plays it for five seconds, then chucks it. It's as if it couldn't entertain them for more than a few seconds.

The 360 commercials are more creative anyway. The waterballoon one and the shooting one that was banned were pretty good.

I think it's implying that you'll want to share it with everyone.

Probably, but it can be misinterpreted pretty easily.

That commercial isn't as bad as the hand drawn ones though. They are absolutely terrible.

Like that car commercial where everyone's passing over the keys.

I don't mind Sony's ads so much in comparison to the local commercials.. But maybe that's just Okieland.

Graffiti is beautiful. Hats off to Sony.

Wow that art looks nice. Props to Sony, now I want a PSP.

Funny. Because corporate graffiti is a paradox.

The sony commercials with the two squirrels kind of scared me a little bit...

Personally, I love the community's response...quite...funny. So yea, try again sony.

the art is nice


overall its actually quite funny lol

I like the ads, personally. I think though they could just put up a billboard that they paid for that looks like it's been vandalized. More people would see it, and they wouldn't be sued.

I think none of you read the articles.

haha nice drawings.. I haven't played the Song psp yet.

I like this quote from one of the website,


That "customer rep" most likely does not know the name of there CEO let alone if they threw money out the window to do something like this. People are idiots. Sony would have no need to do something like this, yet out of all those website with those articles, I see no drop of proof that Sony had anything to do with it. So as it stands now, they have no one to pen it on.



Since a picture most likely from a few hundred feed away, these people make me laugh. Not only could those be simple drawling's made off a computer, unless they see a signature or anything on it - they still have no proof. Sony would be risking to much to vandalize property, and I am sure some idiot will try to sue them over it. That's all the world is about now a days...

Sony has nothing to do with it, I would put money on it. Plus they are some ugly half a**ed paintings anyway, seeing that wouldnt make me wan't to spend $250.00 on a PSP.

Hey medic, are you SURE you want to put money on it?

http://www.wired.com/news/culture/0,1284,69741,00.html

The other link i posted also says that Sony admitted to it as well.

aww, i'm getting my PSP tommorow! can't wait!! the white one too :P

well, the picture wit the dude copying it off a paper kinda shows sony sent them, besides..they all look pretty much the same, so..must of been from the same source. it's kind of sad how sony has to do that, i mean, they can do so well themselves. honestly, they are very creative though, how..the PSP is like replacing skateboards, etc.

there aren't any grafitti like that up here in Canada though, at least i am not aware of.

Yes! I told my friends to hold off buying a PSP so they could get the white one. Is the white one available everywhere, or are you importing it? Supposedly, ugly fingerprints won't show on the white one as much as they show on black one.

I agree.

Sony is at it again. Check out some of their newer ads, which appeared in London.